The Cologne
trade fair company was established in 1922 through the initiative of the city’s
then-mayor and later German Chancellor, Konrad Adenauer. In 1924, the first spring trade fair was
successfully conducted in newly-built halls in the Deutz district on the right
bank of the River Rhine. Today, the
Koelnmesse Group is a legally and economically independent business enterprise
with more than 600 employees all over the world. A broad network of 11 subsidiaries and representative offices in more than
80 countries is available to serve exhibitors, visitors and the media.
The Cologne
exhibition centre is the fourth largest in the world. After beeing new designed today it is one of the most attractive exhibition centers
in Europe. Four new multipurpose trade fair halls have been built to replace the
historic Rhineside Halls; the infrastructure of the exhibition grounds has been
restructured from top to bottom; and the quality of visitors’ and exhibitors’
stay in Cologne
has been significantly improved. There are many reasons why the new-look
Koelnmesse is set to be one of the most appealing trade fair venues in Europe:
There’s the compact layout of the exhibition grounds, with 11 trade fair halls
that form a single, continuous environment; the outstanding technical features
and equipment, which meet all the requirements of today’s exhibition and trade
fair sector; first-class services that are unparalleled in the trade fair
industry; the exhibition grounds’ outstanding location within easy reach of the
city center; and, finally, the outstanding accessibility of Koelnmesse, whether
you’re traveling by plane, train or car. At its disposal are a total exhibition area of 284,000 m² and
about 100,000 m² of open-air space site. The centre can accommodate up to 19,500 conference
participants, and is an ideal venue for various conventions and accompanying
exhibitions. Koelnmesse’s Congress
Centres play host to well about 2,000 conferences and other events annually during
trade fairs as well as between them.
Koelnmesse
GmbH is the Koelnmesse Group company
responsible for the core business — organising and conducting of about 70 trade
fairs and trade exhibitions at home and abroad on a regular basis in close
co-operation with the participating economic branches. Koelnmesse fairs are the pilot fairs for 25 such
branches. The focus of the trade fair
programme and therefore the key competence fields of Koelnmesse are organised
in the following business units: Communications,
Art and Fashion; House, Garden and Leisure; Food; Furniture, Interior Design
and Textiles; Health, Lifestyle and Facilities, Technology and Environment as
well as IT and Digital Entertainment. Although
the majority shareholders of Koelnmesse GmbH are the City of Cologne
and the State of North
Rhine-Westphalia, the company receives no funding or
subsidies for its investments and operating costs.
The permanent expansion of internationality and the
trade fair schedule as well as comprehensive service quality are the
cornerstones of Koelnmesse’s trade fair policy that also make a significant
contribution to business success. In line with its claim of “We
energize your business,” Koelnmesse serves to generate valuable momentum for
its customers and the sectors they represent — before, during and after each
trade fair, in Cologne
and in all relevant markets.
In terms of total rented net area, Koelnmesse is the
world’s largest trade fair company that operates its own site. It also conducts the most international
fairs in the world. An average 60 percent
of the exhibitors and about 33 percent of the visitors come from abroad, making
Cologne the location for the leading fairs where supply and demand for the
world market of the respective branches are almost completely represented.
These fairs include, for example, Anuga in the
food sector, the imm cologne, Entsorga-Enteco, IMB, the International Dental
Show IDS, the art fair ART COLOGNE, the trade fair for Digital Management
Solutions DMS or the leading international trade fair for the entire
photographic and imaging sector, photokina. For the sector leaders, but also for medium-sized businesses, which make
up a significant portion of exhibitors in Cologne,
these pilot fairs are the shortest route to the world market and an important
opportunity to take advantage of globalisation and the internationalisation of
their business sectors. Many suppliers
from abroad regularly attend Cologne
trade fairs as part of group participations, which are generally organised by
governmental export-promotion offices. In addition, Koelnmesse is
increasingly acting in the interests of customers on all of the world’s major
markets. The company is cooperating with sector organisations and local trade
fair companies in various regions — Asia in particular — with a view to staging
more than 20 own fairs in these areas. Koelnmesse provides its expertise and
extensive experience as an organiser of leading trade fairs in the respective
sectors.
Various specialised Koelnmesse Group subsidiaries are
responsible for providing special services that go beyond the core business for
Koelnmesse customers. Koelnmesse International GmbH organises trade fair activities outside the Cologne exhibition
centre. Koelnmesse International uses Cologne’s sector
expertise to enter new markets — in addition to the activities associated with
the pilot fairs — bringing the product range to selected target regions.
Since 1981, the company has been organising about
100 fairs, exhibitions and events each year all over the world. Koelnmesse
Ausstellungen GmbH markets free hall
capacity which is used for outside organisers’ shows by German and
international trade fair companies without their own sites, associations and
purchasing co-operatives. It also
conducts its own events for the public. Finally,
Koelnmesse Service GmbH offers
exhibitors and visitors all the services they need from a single source.
It provides a full-service package that includes
everything from arrival and departure support, accommodation organisation,
stand planning and organising fair-related events to the implementation of
professional advertising and media services.
In total, the Koelnmesse Group’s events, which are
conducted in various rotations, bring the product ranges of more than 45,000
exhibiting companies from more than 120 countries together with the demand of around
2.3 million visitors from nearly 220 countries.
In 2007, overall turnover
amounted to €200.6 million. 68 events were held:, of them 28 of its own in Cologne and 17 organised
abroad. Nearly 32,000 companies exhibited at these events, which were attended
by about 1.5 million visitors. A total of 76 events will take place in 2008.
The number of trade fairs being organized abroad has increased to almost 30
events.
The exhibition centre is located directly opposite the famous
cathedral on the other side of the Rhine, and can be reached from downtown Cologne within just a few
minutes by train, boat, car, or on foot. There are 15,000 parking spaces with a direct connection to the European
highway network located right next to the halls, and all important trains stop
during trade fairs at both the Cologne
main railway station and the exhibition centre station Cologne Messe/Deutz.
All trade fair visitors can also use their
admission ticket as a free local public transport ticket covering an extensive
area around Cologne
during the events.
|